Ed Sheeran gets his own line of ketchup and people are calling it 'Edchup'
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Ed Sheeran gets his own line of ketchup and people are calling information technology 'Edchup'
The vocalist stars in a new TV advert for the condiment after get-go pitching the thought to Heinz in Apr on Instagram.
Ed Sheeran came up with the idea for his new Heinz ketchup advertizing. (Photo: Youtube)
Information technology all started with a pitch from Ed Sheeran to ketchup make Heinz in an Instagram post in April. The singer said: "Yo @heinz, I take an idea for a TV advert if you wanna practice one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of beloved, your biggest fan x."
Fast forward two months after and Sheeran is now promoting the condiment in a brand new advertizement.
In the infinitesimal-long video, Sheeran narrates the actual message he sent to the ketchup company equally the scenario he pitched plays out.
The 28-twelvemonth-former Shape Of Y'all vocaliser is seen walking into a "super posh" eating place with "way besides many forks". He places his backpack on the floor every bit the waiter approaches him to read out the "fancy" specials. When the "subcontract to table apathetic blah blah" repast arrives, Sheeran says: "'The food looked proficient, I only idea there was something missing."
He then reaches into his bag to pull out "the simply thing that could complete me" – a canteen of Heinz ketchup. He flips it over, gives information technology a thump and pours a dollop on his meal, to the accented horror of the other diners.
He ends the advertising with: "So that'south my thought. Do you wanna exercise it?"
Fans, including some famous ones, are enjoying the video. Friends actress Courtney Cox left several laughing till you weep emojis while Havana singer Camila Cabello quipped: "Me in every restaurant."
Sheeran's love for the condiment is well known – he even has a tattoo of the Heinz ketchup bottle on his arm. According to The Sun, the singer'due south deal with the brand is worth £300,000 (S$515,000).
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Source: https://cnalifestyle.channelnewsasia.com/entertainment/ed-sheeran-heinz-ketchup-227011
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